One of the biggest controversies of 2014 was the release of Watch Dogs and the subsequent moans and groans when people realized that the game wasn't going to look the way it did at E3. Ubisoft has learned their lesson from that experience.
The backlash towards Watch Dogs and its apparent 'downgrade' forced Ubisoft to reassess how it goes about showing off pre-release games, CEO Yves Guillemot has said.